B2B Lead Generation and Technology Marketing

Business to Business (B2B) lead generation involves the marketing of a company’s products and services to other companies. This type of marketing is used in many industries including IT and technology sales.

The main objective of B2B lead generation is to firstly generate interest in the company’s products and secondly to convert this interest into actual sales. Some businesses will deal with their own marketing in house while others choose to outsource to a third party. Whether in house or outsourced any B2B marketing strategy will most likely involve the same three steps. These steps are identifying a target market, setting objectives and building the marketing program.

In B2B marketing selling processes are often complex and lengthy.This complexity has a number of causes including the size of the transactions and the fact that there are often a number of people involved in the decision making process. Much of the B2B sales process involves creating a business relationship between two companies and the individuals working for them. This business relationship is in many cases an ongoing one in which further purchases are made as and when needed.

Although there are similarities in them Business to Business marketing differs from Business to Consumer (B2C) marketing in a number of ways. As stated in B2B sales there tends to be a number of decision makers involved. This differs from B2C where as only one person is responsible buying decisions can be made quickly. Additionally business purchasing decisions are focused on what the company needs as opposed to consumer buying with is more based on want.

The IT and technology industry is just one example of where B2B marketing is common. Many companies in this market choose to outsource lead generation for its products and services to a third party.

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How a Recruitment Consultant Can Benefit the IT and Technology Market

Recruitment agencies that specialize in the technology and IT market are an ideal choice for any individual wanting to find work in these rapidly growing and competitive sectors. Employers looking for the right candidate also have a good reason to find help from an recruitment agency. Recruitment consultants and agencies now offer a wealth of benefits to the client and the candidate. Clients can benefit from gaining access to a database of potential new staff members while those individuals looking for work will benefit from one to one advice sessions with dedicated recruitment consultants.

Once an employer signs up with a recruitment agency they will be able to gain access to a large database of potential employees. Employers in the IT and technology market can rest in the knowledge that a well respected specialist employment agency will carefully screen anyone who is considered for employment. All in all employers can expect the following benefits;

You will be assigned a highly experienced recruitment consultant who will help you to find the right candidate.
A recruitment consultant will be able to gain a better understanding of the needs of a specific client.
Particular aspects of the kind of service that a recruitment agency will offer can include;
A thorough advertising campaign on a wide range of job boards as well as print advertising in newspapers.
An in-house database search of potential candidates who will have gone through an assessment process.

Employment agencies also have plenty on offer for the candidate too. There are thousands of graduates who are looking for work in the IT and technology sector who find it difficult to locate their ideal employment position. One of the reasons for this is that many jobs in the technology and IT sectors are not commonly advertised. A recruitment agency can help a graduate to find their ideal job as they usually have a large range of vacancies on offer. Employment agencies have the following additional benefits for candidates looking for the right job;

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Green Technology Marketing and the Triple Bottom Line

Social and environmental issues play a greater role in consumer and B2B choices than ever before. The “Green” movement was on the fringes of mainstream culture just a few years ago. Today, global warming, eco-sensitivity, fair trade and sustainability are issues that can have a tremendous impact on businesses of all sizes. A relatively new marketing model — the triple bottom line — offers businesses of all sizes an opportunity to create sustainable businesses that benefit people, the plan and corporate profits.

While the traditional marketing model’s success is typically judged by increased revenue, there is a new approach adopted by companies who want to become sustainable businesses. The triple bottom line – economic, social and environmental – creates a framework for marketers to use their knowledge of customer attitudes about sustainability and environmental issues to inform and influence a company’s external communications and executive-level decision-making. As communicators within an organization, technology marketers play a lead role in the triple bottom line process, acting as the touch point between the business and its customers.

What Is the Triple Bottom Line?

The triple bottom line refers to an accounting model in which environmental and social considerations are measured along with financial performance. The concept shifts corporate responsibility from shareholders’ profits to stakeholders’ interests. In other words, the triple bottom line focuses on anyone who is affected by an organizations decisions, rather than focusing on investors.

Because it includes social, economic and environmental considerations, the triple bottom line’s goal is sustainability. Socially, a triple bottom line organization is characterized by fair business practices that benefit many stakeholders while exploiting none. Economically, the “profits” from the triple bottom line, including clean air, improved safety, clean water, etc., are shared by the society, as well as internal corporate profits that keep the business running. Environmentally, a triple bottom line organization works to reduce its carbon footprint and be responsible for the entire life cycle of its products.

Pros and Cons of the Triple Bottom Line

In addition to the apparent ecological benefits of sustainable corporate practices, proponents of the triple bottom line cite the following arguments:

- Untapped market potential, such as eco-tourism, offer profitable business opportunities

- Providing sun ovens and wind-powered generators create triple bottom line opportunities

Many organizations agree that social and environmental concerns are very important, but they disagree with the ‘Triple Bottom Line’ as the way to improve these conditions for the following reasons:

- Business best serves society when it is engaged in its core competency (i.e. making widgets). The triple bottom line diverts business from its core competency.

- Wealthy nations are concerned with the social and environmental issues while the rest of the world is more concerned with starvation.

- Businesses should not be forced to be stewards of the environment.


While the green movement continues to gain momentum, many businesses have voluntarily adopted triple bottom line models for sustainability. As consumers and other stakeholders become more aware of the impact of an organization’s business practices on their daily lives, the demand for greater corporate responsibility will grow and more companies will adopt practices to support the triple bottom line.

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Technology Marketing Strategies

“We all sell the same thing… there’s no difference between what one company offers compared to another.” Those are the words a manager of a large, but struggling technology solution provider revealed to me.

Here’s why that view is a problem…

When you see yourself as marketing essentially the same technology products and services your competitors sell, you immediately become a “victim” to brutal price competition. You are reduced to a commodity where the company with the lowest price wins.

Winning the lowest price war is the least profitable way to build a business. Lowest price attracts the most disloyal group of buyers in any market. I call them “the cheapskates”.

Second, your competitors can easily cut your legs out from under you, by beating your price. ‘Winning’ comes down to who’s willing to earn less. Even maybe taking a loss.

That’s why communicating a competitive advantage that makes you the only logical choice is critical.

If you can’t see and articulate a clear competitive advantage, how much less will your potential client see a reason to choose you over someone else?

There is a smart technology marketing solution to fierce competitive markets. Cutting your managed service contract rates isn’t the way to go. There are more profitable ways to win the lion’s share of the market without dropping your price. How? Well, here are just a few ideas:

For starters, become a celebrity within your industry. Become the high-price leader who only deals with a certain caliber of clients.

Differentiate your company by the way you market services to clients.

In every industry there are marketing strategies that are accepted as “the right way” to build a business. Unfortunately when you do what everyone else is doing, you sound and look like everyone else. You become a commodity.

Instead of becoming an ‘also ran’, borrow strategies from other industries.

Using marketing techniques uncommon to your technology industry instantly makes you distinct. You sound unique because no one else sounds like you. And if anyone tries to copy you, they instantly sound like a copy cat. A “me too” loser.

This is an easier process when you have a list to work from. If you need some ideas, go to my list of articles at http://www.andrebell.com/articles/ and grab the report of 101 ways to market your company.

Besides differentiating yourself by selecting from over 100 different marketing strategies you can:

- position yourself as first in some category or accomplishment or activity

- be contrarian in your marketing approach or service

- set yourself apart by being exclusive in the type of client you will accept or the types of services you deliver

Another step is to take a non-traditional approach to marketing. Traditional marketing involves paying more and more money in ads or worse, cold calling people who don’t want to hear from you.

A non-traditional marketing approach focuses on what you’re already doing (or should be doing) and making it more responsive and more predictable without sounding like everyone else.

This is critical because in today’s global marketplace differentiating yourself in the mind of clients and potential clients is the key to a company’s survival. Failure to differentiate is the number one reason I believe companies struggle unnecessarily.

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Technology Adoption – How Technology Markets Evolve

When you are trying to sell an innovative technology, it is important that you understand how people integrate technological innovation into their lives because it is the source of energy driving market growth.

Established markets resist change. In 1900 a lot of people owned horses and buggies. Most technological innovations require people to change their behavior to embrace the benefits of the applied technology. Markets don’t grow until people believe the potential benefits of the new technology outweigh the risks and effort of change.

The more “discontinuous” an innovation, the longer it takes the market to adopt it. Discontinuous innovations are new ideas, products, services, etc. that require us to change our current behavior to something very new and different – the automobile, telephone or personal computer. By contrast, continuous innovation doesn’t require a change of behavior, because it is merely a better way of doing what we are already doing – the automatic gearshift, the cell phone or the next generation of word processing programs. A new technology representing a discontinuous innovation is one that has the greatest potential to create wealth. It is also the hardest kind of innovation to sell because it means you have to convince people to dramatically change their behavior.

The laws of physics teach us that it takes a lot of energy to overcome inertia. Human inertia is what keeps people from adopting your new technology. It takes a lot of energy to get people to change their behavior. So if you want to sell into an early market, you must find and use market energy.

S-curve Adoption Theory

The S-curve adoption model helps you figure out who will adopt when, so you can focus your sales efforts and harness the energy created by market evolution. It also helps you find new opportunities and approach prospects before your competition does.

S-curve adoption theory has three principles:
1. Traditionally, innovations move very slowly into niche markets, then mushroom into the mainstream. Early markets often develop slowly – the more “discontinuous” the innovation, the harder it is for people to figure out how to apply it. The car was around for 30 years before you saw very many on the road.

2. It typically takes the same amount of time for a product to reach 10% acceptance as it does to reach 90% acceptance. Widespread market adoption often happens very quickly. In the fourteen years between 1914 and 1928, household adoption of the automobile grew from 10% to 90%.

3. Once a new technology reaches 50% market penetration, it starts to noticeably impact the economy and productivity. Propelled by the incredible productivity of the assembly-line revolution pioneered by Henry Ford in 1914 and by installment financing offered by General Motors in 1920, the wide-scale adoption of the automobile fueled the booming economy of the Roaring Twenties.

Since technology markets tend to consolidate as they grow, early market share is very important to the long-term viability of your solution and your company. As technologies mature, the market tends to weed out many of the smaller players in favor of one or two major alternatives. This helps the market to standardize on one approach, which makes using the technology much easier. Once the market has chosen a market leader – Microsoft Office, Cisco Routers, Apple iPhones – it is almost impossible to unseat them. The benefits of market leadership are longer product lifecycles, repeat business and economies of scale, all of which serves to reinforce their market dominance over time.

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Chiropractor – A Health Care Invention

A chiropractor is defined as a health care device with a professional touch for the diagnosis and intensive treatment of neuromuscular disorders. Their emphasis is on neuromuscular disorders, especially spine.

Most of the chiropractors are used as a pain reliever for the patients. That is why it has been given the title of being an alternative medicine to the subjected treatment.

Chiropractors firmly and honestly believe in the kind of relationship that developed between our nervous system and spine, this does not come as a surprise as we have already mentioned that the major area of focus for the chiropractor is the spine.

Here is the listing of few of the benefits received from Chiropractic health care

1. A great boost for stress reliever

It is a well known fact that too much of stress will always result in a bad outcome. Neither is it good for health nor is it good for our well being. When our nervous system moves out a bit from the track and our skeletal system seems to have shaken off from their proper position, there are very high possibilities that your entire body will feel out of balance as well. This is what will lead to stress in your entire functioning of the body. Here is when the functioning of a Chiropractor comes into use. It helps in balancing that stress and your body is immediately made to come back to its normal balance. Once you are made to adjust to this functioning you will feel much more equipped to manage this stress if it happens to arise again.

2. Posture perfection by Chiropractor usage

By using this chiropractor over a considerable period of time, these chiropractor adjustments can help in the alignments of the spine and brings a noticeable change in your posture. This is distinctly helpful when it comes to aligning the curve on your neck. As soon as you get into your working in an office phase, you have to spend hours after hours in front of a computer. Due to this from a very young age, people are seen to be having neck issues. If you continue a regular and dutifully maintained use of the chiropractor, you can improve your body posture in no time.

3. Moods are taken care of automatically

When with time your body gets adjusted with the working procedure of the chiropractor, your entire body gets balanced. The entire chemistry of the body is brought back on track. A lot of people who have not had the best of luck in chemical balance gain a lot from the chiropractic care. Depression which is a very serious mental condition also sees an immense improvement in the moods of the sufferer. So you see how a chiropractor is creating wonders in your mood related cases as well which are in a way related to the functioning of your entire body.

Thus we provide you with a gist of all that you can mainly expect from the usage of a chiropractor. It is efficient and it is useful and it is interlinked with many a thing’s improvement.

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Calamine Lotion Benefits

Calamine lotion has been around for a long time and was always used in the medical environment. Obviously, it isn’t as strong as most antiseptic chemicals but it is a lotion that prevents itching.

Calamine lotion can be used for various treatments which include damaged and itchy skin. When skin gets damaged it will get itchy because the cells are breaking and tearing apart. It may sound painful but the itch is what really gets to you. And who can resist scratching an itch?

Coming into contact with poisonous plants is common when camping or spending the day in a garden. These are plants that use poison as a self defence mechanism to save themselves from being cut or eaten. It’s also important to know your allergies as some people may have allergic reactions to certain plants. The calamine lotion can help to soothe the burning feeling and prevents any breakouts at the same time. This will help heal the rash and infection quicker in a painless way.

Baby skin is very sensitive to most surfaces including their nappies. The calamine lotion can help to heal the nappy rash or anything of the sort without burning your child’s skin. Keeping the rash as soothed as possible will make your child more comfortable.

Insect bites are common in any area of the world. These bites could also be slightly poisonous (in certain cases) which causes itching and inflation on the skin. Applying calamine lotion to the bite will soothe the wound and assist with the process of ridding the body of the harmless poison. Please remember that certain insects can also be dangerously poisonous and you should be aware of which insects and spiders can harm you greatly. Most insects that have many bright colours are often associated with high toxic levels.

Calamine lotion also assists with stretch marks and broken skin that occurs during pregnancy. There is nothing worse than having discomfort during pregnancy especially if it could be treated or prevented. Adding calamine lotion to your broken and itchy skin relieves the surface of the discomfort.

You can also apply it to other skin problems such as acne, dryness, eczema, psoriasis and as a normal moisturiser to improve complexion and quality of skin.

Calamine lotion can be found in most stores or in bulk quantities at cash and carry wholesale stores. If skin problems continue after the use of any treatments, there is a chance that your body is unable to cure itself of the infection. In such cases you would need to consult a dermatologist to find out the cause of the problem.

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Staying Safe While Behind The Wheel

There is nothing quite like being able to hit the road and experience a level of freedom in your own vehicle. While your car can offer you a chance to escape from the monotonous routine of your daily life, it is also important to keep basic maintenance in the forefront of your mind. When something goes wrong with your ride, it can lead to some serious financial problems and general frustration. In fact, you might discover that some aspects of maintenance are less obvious than others. This is especially true of areas like windshield glare.

When you are driving on a particularly sunny day, you might not be able to see the road in front of you. The sun can be harsh and unforgiving, and this can have a huge impact on your ability to see clearly while you’re driving. Instead of chalking this up to the way that it is, you might want to take action and discover the right solutions with Crystal Fusion Technologies. Explore the different ways to improve your driving experience and learn how to stay safe while you’re behind the wheel.

A Frustrating Glare

Sunlight on the windshield can be a serious threat. A sunny day is perfect for going to the beach, having a lazy picnic in the park, or simply soaking up some rays. Unfortunately, the sun is also incredibly bright at certain times during the year. When light bounces off or gets filtered through the glass on your windshield, it creates an obstruction that cannot be easily remedied. While you might try and put on some shades, you’ll discover that this solution only gets you so far. A real remedy is in order for a lasting fix.

Companies like Crystal Fusion Technologies have put a lot of time and energy into crafting solutions that aim to improve this situation. Cutting the glare on your windshield is not an easy task and you need to make sure that you are taking the right steps to see improved results. With the assistance of the best products on the market, you can use cutting edge technology to divert the rays of the sun in a way that does not upset your driving in the slightest. Research your options to discover the perfect fit.

Driving On

Staying safe while on the road is important for many reasons. People tend to go through routine maintenance for their vehicles to ensure that no unforeseen issues arise while behind the wheel. This usually takes care of areas like oil changes, tire rotations, and other important areas. Still, maintenance neglects issues that are inherent by design. Windshield glare cannot be fixed with regular maintenance. You need to go above and beyond to protect yourself when you’re on the road so be sure to look over your options.

There are many ways to protect yourself when you’re out driving in your car. When you are paying attention to all angles of your experience, it can be a lot easier for you to spot a problem in advance. Learn about how products by Crystal Fusion Technologies might be able to improve your experience by using windshield protective coating regards to windshield glare. Explore your options and you can find the best solution for your troubles.

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Various Health Benefits of Meditation

The ancient practice of meditation is gaining popularity again in modern times. As this practice goes main stream, more and more people are enjoying its benefits. Derived from the Sanskrit word ‘Dhyana’ meditation means attention and contemplation. It is a practice to help focusing the attention away from everything to achieve a relaxed state of peace and balance. This practice is designed to promote relaxation, develop love, patience and compassion and build internal energy to overcome stressful situations.

One of the reasons for growing popularity of meditation is the scientific research proving its amazing range of benefits and healing properties. It helps a person increase his focus, eliminate negative thoughts and anxiety. Here are some of the popular health benefits of meditation:

- Reduces Stress – Stress is the most common problem of people in present times. Meditation induces a state of relaxation which is helpful in reducing stress and anxiety levels. It restores the emotional balance which will help in enhancing self-esteem, increase awareness and optimism.

- Deals with Chronic Pain – Meditation helps in reducing pain of patients suffering from chronic pain.

- Improves Sleep – It helps in improving sleep quality and cures the symptoms of amnesia.

- Improves Immunity – When the body is relaxed and stress free, the immune system is able to prepare itself to fight against various diseases.

- Provides relief from Blood Pressure and Heart Ailments – Simple daily practice of meditation can help in lowering blood pressure which will reduce the risk of hypertension. Over the time, the heart rate can also be lowered, improving the cardiovascular system. Research has proved that it has helped in managing heart diseases in many patients.

- Improves Concentration – It helps in increasing the strength and focus of your attention. It can help you think better and generate more new ideas.

- Generates Compassion – It can help to increase positive feelings and actions towards others. By practicing meditation, people learn to extend kindness and develop forgiveness.

- Helps in Fighting Addictions – The discipline developed through meditation helps in increasing self control, awareness and breaking dependencies. Research has shown that it helps people in redirecting attention, increase willpower and control impulses. It helps in developing discipline to avoid triggers for unwanted things and fight and recover from addiction.

The importance of meditation can be felt never like before in present times. With routines getting busier and more and more stressful, meditation is a good driving force that can help people cope up with the intricacies of modern lifestyle.

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Remove Unwanted Facial And Body Hair Using Laser Treatment

Removing unwanted hair is time-consuming and repetitive no matter what your preferred hair removal technique is, and whether you shave, pluck, wax, thread or use depilatory creams, the hair will always grow back. You’ll find the skin on your face is sensitive, and constantly using harsh hair removal treatments can cause a great deal of skin irritation.

All women have hair on the face, usually it’s fair and fine and is difficult to see, but those with darker hair are not so lucky. You will find that most of your female friends have the same issues when it comes to unwanted facial hair. The hair on the upper lip, chin, cheeks and sideburns can all be very embarrassing and cause you a great deal of insecurity. It seems that every time you think you’ve disposed of unwanted hair, you’ll find more of it sprouting up somewhere else, and even after you get rid of the hairs, they just grow back.

You can cover up your excess hair in areas that aren’t constantly exposed, but the hair on your face is always on display, and it can seem as though everyone is always looking at the hairs on your upper lip, chin or sideburns. A good way to get rid of unwanted hair is with laser hair removal.

Benefits of laser hair removal:

It permanently reduces hair safely
It’s a fast treatment time
The results will boost your self-confidence
Prevents razor bumps and irritation
Laser treatment causes only minimal discomfort
Laser energy gets absorbed by the pigment in the hair follicle, and this laser energy is then converted to heat, causing thermal damage to the follicle without harming the surrounding skin. This results in hair growth being stopped in the damaged follicle.
Generally for white skin you’ll need around 6 treatments, spaced 4-6 weeks apart, and this usually results in 80% of hair removal. Darker or black skin may need around 8 treatments, resulting again in 80% of hair removed.

Most clients experience minimal discomfort; some may experience a minor stinging or pinching sensation on the skin as we deliver the laser pulses, but we can offer topical anaesthetic cream to make treatments more comfortable.

Although we can perform laser hair removal treatment on white or black skin, lasers only work on hair which has pigment, because it absorbs the laser light and allows the heat to build up and diffuse throughout the follicle to destroy it. Therefore it’s not possible to treat white, grey, and blond hair by laser.

If you need help choosing a cosmetic procedure, we provide an extensive range of cosmetic procedures for the face and body: Botox, Vaser Lipo, Lip Augmentation, Dermal Fillers and many more treatments, to help create a younger, slimmer, more youthful looking you!

The Selston Cosmetic Clinic is located in Selston, Nottingham, where we offer a bespoke service with a personalised touch and deliver high client satisfaction. We have been involved in the cosmetic industry for over 10 years

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